Zapata Research
2022
Visual Design
Brand Design
Overview
Quantum research at Zapata needed an inspiring sub-brand to rally behind, we sprinted on multiple brand directions, each with a unique point of view to serve our team.
The Zapata research brand project explored a way to highlight researchers in quantum computing on the internal team both within the company, and externally. The ZR sprint combined a user research sprint that would help structure an offer around shifting culture and support for researchers within the company, while also creating a visual rallying point for them outside of the company.
