Trailhacks

Heading up the team at Foremost, I made the brand and event design for Trailhacks, an event celebrating Tallahassee's local trails through thoughtful design experiences. Our research into trail users—bikers, hikers, birdwatchers, campers, and trailmasters—revealed that bandanas were multipurpose essentials for sun protection, first aid, cleaning, and carrying items, inspiring us to create custom trail bandanas featuring an event creed for participants. To authentically represent trail culture, we became trailgoers ourselves, exploring East Cadillac on the Lafayette Heritage trail with GoPros, DSLRs, and a steadicam, capturing footage across multiple six-mile journeys that became the foundation for the event's website and promotional materials. I photographed the diverse terrain to create social media content and posters, while collecting and scanning high-resolution images of actual trail leaves to incorporate into shirt designs and event identity elements that referenced thick tire treads. I produced iron-on commemorative patches for participants who completed the overnight hackathon, along with various stickers including a special stamp design of the Lafayette Heritage trail—the first in a planned series for future city events. The Trailhacks website integrated trail videos, custom brand icons, and imagery in a lightweight, responsive design that effectively marketed the event and displayed the schedule, complemented by posters distributed throughout town, including a larger version of the stamp design intended for screen printing that was conceptualized but never produced.