TCA Summit: Scaling Implemenation

The main brand identity focuses around an expanding and scaling mark with an organic outline, the mark seeks to capture the idea of the recursive nature of systems problems, while still being rooted in nature. The rest of the visual system relies on abstracted grid systems of squares, lines, and dots to create abstracted landmasses out of data and pathways to solutions. The color palette adds cooler colors to TCA Accelerator's main warm palette, with photography and slide styles using them with gradients and color blending filters to brand photos easily. The website was built out in Framer with CMS controllable elements for a reusable template that is quickly editable on the fly.