Take 10

I led the visual, brand, and interaction design for Take 10, a wellness experience combining digital assessment, physical booth installation, and health expert consultation for CVS and Aetna customers. The experience centers on a 10-minute holistic health assessment covering seven key well-being factors—cognitive health, social connection, mental health, physical health, spirituality, financial stability, and time management—developed in collaboration with experts across multiple health disciplines. The experience centered around a web app experience to take the assessment that collected data inside of an ADA-compliant booth. I created browser-based SVG animations triggered by JavaScript to keep the application lightweight while providing engaging 'magic moments' throughout the experience, including interactive components for users to reflect on their energy and mental state. The booth contained built-in sensors and an ambient light disc that responds dynamically during meditation exercises and biometric readings, creating a theatrical yet meditative environment. Users leave with a receipt-style takeaway summarizing their assessment and recommended actions, including product suggestions and a link to an online health dashboard. The booth was prototyped in a mock pharmacy setting with wellness coach consultations where patients could discuss their results and receive personalized habit and health factor cards. The brand evolved from early Scandinavian-inspired and character-based concepts to a final identity adapted from the Japanese phrase 'Chotto Matte' (ちょっと まって, meaning 'wait a minute'), emphasizing reflection and mindfulness. I also created production design elements for the entire experience, including uniforms with felt badges, participant pin sets, directional signage, and other environmental details that enhanced the cohesive experience.