Station
2022
Design Systems
Interaction Design
Web Design
Visual Design
Overview
A home for DAOs to build community, and for creators to do their best work while building a trackable and traceable reputation through decentralized proposals.
I built and maintained the Station site in Webflow, featuring a dynamic hero section with rail-switching pathways for different user types. The site included engaging elements like an interactive train navigation and functional rail map. At Station's core were proposals—versatile tools allowing users to initiate conversations, partnerships, or service contracts, all secured by smart contracts managing relationships and payments. Request for proposals (RFPs) enabled communities to solicit submissions while maintaining traceable on-chain records and optional anonymity. Based on user feedback, we streamlined the proposal creation into a 3-step modal process, addressing issues with the previous intimidating blank-canvas approach. RFPs underwent multiple redesigns, culminating in a gridded interface highlighting essential submission details. For product launches, I developed marketing illustrations, animations, and a templated system for changelogs and feature announcements that established visual standards for the Station brand. Though I initially explored an ambitious interactive canvas for squad collaboration, we ultimately pivoted to a more traditional interface. Similarly, our original messaging-style inbox evolved into direct proposal notifications and comments after user research. Throughout the project, I maintained the Station design system with weekly updates shared via Slack, organizing components across pages and embedding them within a separate layouts library that provided designers with ready-to-use views and gridded app frames.
The Station marketing site
Marketing template examples
UI Components and interaction examples