Jacob Waites
I design, prototype, and build brands and interactions full of expressive type, fun motion, bold colors, and minimal line-work. Sometimes I write and speak about design. My craft is the way I speak to the world, I work to help others find their voice and make them successful.
Scope 6
Anthropogenic's first software product, Scope 6 allows companies to set tactical goals and covenants using tracked sustainability assets.
The Brand
During the project, I created a brand system that would power other products within Scope 6's network, the first of which being Earth API (out now for public use!), which would help to power some of the reporting data that Scope 6 uses for verification of progress towards climate goals. I created a leaf-shaped S inside of a hexagon that could be re-shifted for other letters fairly easily.
The Brand
Everything about Scope 6 was leading with data. The team is rooted in science and factual accuracy before anything else. To channel this, I used generative and algorithmic solutions for many of the brand's elements, along with bringing in organically rhythmic shapes and patterns to still give the brand some natural roots.
These generative approaches showed up first when creating the photography style for the brand, overlaying custom-shaped half-tone patterns onto shadows in the photos as a way to create new textures on top of any photo.
I also wrote a small reaction-diffusion algorithm to generate noise patterns for the brand, along with others that I put together into a Figma component tiling tool. This way, anyone on the team can quickly create an on-brand organic texture with a varying color palette without any technical knowledge in Figma.
As a final element to bring more fun and grounding natural elements into the brand, I created a set of illustrations of different animals stylized to fit into abstracted financial and scientific data charts. The animals are used inside the app interface in whimsical ways to bring some lightness into the dreary data.
The Product
I created a design system in Figma for the team that powered initial designs for some of the first dashboards and flows for the Scope 6 interface.
Since everything is about leading with data with Scope 6, a large part of the project was linking together a custom Apache E-Charts theme with Figma component counterparts. These replications give the design team a high-fidelity view of what they can generate in E-Charts so that it will be consistently on-brand and carry through color, type, stroke, and labels every time they make something.
