Scope6 by Anthropogenic

During the project, I developed a comprehensive brand system designed to power Scope 6's network of products, including Earth API which enhances reporting data for climate goal verification. The centerpiece was a versatile leaf-shaped S hexagon logo that could adapt for other letters. With a team deeply committed to scientific accuracy, I incorporated generative and algorithmic solutions throughout the brand elements while balancing them with organic, rhythmic patterns to maintain natural roots. This approach manifested in the photography style through custom-shaped half-tone patterns overlaid on shadows, creating distinctive textures. To inject personality into data-heavy interfaces, I designed stylized animal illustrations integrated with abstracted financial and scientific charts, bringing whimsical touchpoints to the app that lighten the complex data experience.