Hopscotch

In this project, I created the brand and prototypes for Hopscotch, a parametric insurance concept tailored specifically for Generation Z audiences. Developed as a prototype venture for a major home and auto insurance company, Hopscotch reimagines insurance with a hyper-customizable approach that allows users to join or create small groups with specific coverage needs. The model enables individuals to build personalized insurance portfolios by joining multiple groups that act as parametric insurance offers, with each group adding to monthly fees and coverage terms. Our research involved extensive interviews with Gen Z individuals to identify key personality traits that informed our design approach for this demographic. Hopscotch emerged as the leading concept from several alternatives we explored, including file insurance, e-sports team insurance, influencer relationship insurance, and a roadtripping insurance app inspired by AAA triptiks. The final prototype featured a streamlined user experience with intuitive group browsing, a multi-step signup process, and campaign examples that demonstrated how different interest groups could create coverage options tailored to their specific needs, effectively addressing the fragmented and individualized insurance demands of younger consumers.