Goldielox Mahjong
2023
Visual Design
Brand Design
Web Design
Overview
A mahjong set that brings judaicah to traditional chinese symbology in hope of bringing more players the world of mahjong.
I worked with the founder of Goldielox Mahjong to bring her vision to life: a set of 43 tiles to capture elements of jewish culture and weave them into a mahjong set. We went through many rounds of revisions with multiple manufacturers to settle on the final designs. Along the way I created multiple lasercut samples of different tile sizes and layouts, inking them by hand to ensure readability was high at the small tile size. The Goldielox brand features a set of vintage inspired badges in a 1950s style hand-lettered face. The brand was made to be flexible and expand or shrink in complexity to fill different spaces on packaging, walls, paper ephemera, or anything else the company might need. Boxes were designed in three colorways, we approached the packaging design to be versatile for use in shipping or for in-store purchasing. Inside the boxes there would also sit some inserts featuring a welcome guide with storytelling around the tiles and suits, along with a handy mahjong hand guide to set the player up for an advantage. I also created a set of initial designs for a small website for Goldielox.
A capture of the tileset, sized to the traditional chinese mahjong sizing standard. We had originally made larger tiles, but moved to a smaller size to ensure players could use familial racks if they desired.
I mocked up the initial tileset in 3D in Spline to have fun moving the tiles around and have some judgement of size in comparison to the racks and an underlying mat.
I designed branded playing mats and updated the 3D table preview in an array of colorways and variations as a previewer for future mat designs.
