Flux Prototype

I created a visual identity and illustration system for Flux to create a feeling of positive growth. The brand is full of colorful and warm flowers and plants, symbolizing a company's culture as an organic ecosystem that must be diverse and varied to be more successful. Flowing forms give the feel of fluidity, as the flux brand seeks to meet companies where they are and instruct on proper practices and current views, while also acknowledging that those things will change as our society does. The Flux logo is inspired by the West African symbol meaning "Funtunfunefu-Denkyemfunefu", which depicts two crocodiles that share the same stomach, so neither of them survives without the other. Traditionally the symbol is a beacon against infighting & tribalism. Flux adopts a similar iconography using abstracted human counterparts arranged as a shared body as a symbol of unity.