DUST Systems

Targeted dream incubation allows us to communicate across consciousness and bring back memories of our dreams. To capture this, the DUST brand is cornerstoned by a mark calling on the "wormhole" an abstraction of an einsten-rosen bridge, a symbol often depicted with linking realities. The wordmark features a bold, handmade tyeface that stands out on top of intricate visuals and video. Filled with dreamscape visualizations and 3D renderings, the DUST visual system uses a mainly dark palette with deeply contrasting bright hues to create a system that is versatile, but grounds itself in purples and blues. I built the website out in Framer, with custom coded features like a d3 powered network diagram that tracks research members of the DUST dream collective. The site also features scroll animations and parallax features that are maintainable by the DUST team in a no-code environment.