I design, prototype, and build brands and interactions full of expressive type, fun motion, bold colors, and minimal line-work. Sometimes I write and speak about design. My craft is the way I speak to the world, I work to help others find their voice and make them successful.
Anthropogenic's first software product, Scope 6 allows companies to set tactical goals and covenants using tracked sustainability assets.
A large part of the work was creating a brand system that would power other products within Scope 6's network, the first of which being Earth API (out now for public use!), which would help to power some of the reporting data that Scope 6 uses for verification of progress towards climate goals. I created a leaf-shaped S inside of a hexagon that could be re-shifted for other letters fairly easily.
I also wrote a small reaction-diffusion algorithm to generate noise patterns for the brand, along with others that I put together into a Figma component tiling tool. This way, anyone on the team can quickly create an on-brand organic texture with a varying color palette without any technical knowledge in Figma.
As a final element to bring more fun and grounding natural elements into the brand, I created a set of illustrations of different animals stylized to fit into abstracted financial and scientific data charts. The animals are used inside the app interface in whimsical ways to bring some lightness into the dreary data.