Jacob Waites
I design, prototype, and build brands and interactions full of expressive type, fun motion, bold colors, and minimal line-work. Sometimes I write and speak about design. My craft is the way I speak to the world, I work to help others find their voice and make them successful.
Charles River Food Co-Op
Watertown's newest potential food co-operative focused on building community west of boston.
The Brand
Charles River Food Co-Op is a cooperative grocery store that is set to be developed west of Boston in the Watertown, Waltham, Newton area. The co-op stands as a beacon for community support, with local members all pitching in to build it. I'm currently doing my part by designing brand visuals for the team. The Co-op badge combines human elements, natural elements, and the Charles River watershed to symbolize the connection between the community and its food, and the support that co-op hopes to soon provide for that community.
