IDEO CoLab Blueprint Events

I led visual branding and design for CoLab's annual member events from 2016 to 2020 (except 2019, when IDEO global took over), creating distinct theme-based identities that showcased our work to existing and prospective members while establishing blueprints for upcoming initiatives. Each event had a unique visual language with comprehensive brand libraries for implementation across physical spaces, requiring extensive team coordination. Blueprint 2016 featured the 'Crosstalk' theme, using the electrical engineering phenomenon as a metaphor for CoLab's collaborative innovation model when industry leaders, engineers, and designers work in proximity, and was one of few events with a printed book takeaway. For Blueprint 2017, I developed the 'Vectors' concept to symbolize our forward momentum and expanding network, creating a design system with two high-contrast spot colors, stroke-based illustrations, and custom prototype cards, while collaborating with Adam Lukasik on physical signage including laser-etched wayfinding elements with hand-inlayed ink. Blueprint 2018 embraced the 'Spectra' theme to highlight CoLab's diversification into social impact portfolios including circular economy, dynamic workforce, open financial systems, and collaborative cities, featuring pixel-sorted photography created through studio experiments with prisms and colored gels, which I further transformed using a custom processing script to sort pixels by luminosity and saturation. For Blueprint 2020, our only digital event due to the pandemic, I created a 'New Frontiers' theme blending black-and-white technicolor aesthetics with 80s-inspired science fiction novel design, VHS visuals, and futuristic space elements, developing a website integrated with Google Calendar to help users navigate 24 hours of continuous content.