Action Pact

This coordinated effort⁠ was composed of longer-term and singular programs and initiatives including; exhibitions, installations, panel discussions, film screenings, lectures, children’s programs, workshops, festivals, and more. Participants in Action Pact make up the cultural fabric of the City of Boston⁠. This project brought together many of Boston's cultural institutions to kickstart awareness and commitment making for climate change. I got to make a brand for the movement, and explored multiple directions for activations across the city, along with making the website for the organizers. The final art direction used a vibrant color palette along with illustrations of the institutions themselves to form a brilliant array of iconic landmarks. I chose to weave in iconography with radiating impact while being culturally significant to the city.