Creative

CD/AD Anthony Archer

AD Marc Thomas

PHOTO Melissa Meshler

Creative

AD Erin Hollen

AD Jacob Waites

Agency

FSU Creative Services

FLORIDA STATE MFA PROGRAM

Recently Florida State University gave me the job of making the advertisements for their Master in Fine Arts (MFA) Program. This project became a unique experience in breaking up the grid aesthetically, while also designing a functional and mailable object. The infographic on the front of the poster embodies the interdisciplinary nature of the graduate program at FSU, while the back showcases its cutting-edge facilities for student use.

PROGRAM IDENTITY

With this project, I had realized that I had the opportunity to brand the MFA program in some way, and came up with a positive and minimalist logotype after a few iterations. The logo utilizes rising lines to indicate the elevated nature of FSU's faculty and facilities, and the large, bold, type is easily visible from a small flyer or on a giant billboard.